31 Jan Customer Win Story: Ricoh
Ricoh USA Inc., part of the global technology company, is facing an interesting dilemma.
In an increasingly digitized world, Ricoh’s buyers are changing. Where they once expected face-to-face meetings, they now prefer web chats, emails, phone calls and video conferences. These buyers are increasingly more difficult to connect with and when they do engage, they expect relevant interactions, messages, and content.
Amidst these changes to buyer behavior, Ricoh seeks to transform the way they engage with today’s buyer.